If you don’t know who your ideal customers are, it’s NOT YOUR FAULT.

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Most business training focuses on creating processes, scaling your business, and leading your team.

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But, it doesn’t teach you how to attract the right customers.

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PSST… just because someone has the money to pay for your product or service, that doesn’t mean they are your ideal customer. (After all, carrot sticks and ice cubes are gluten free, but that doesn’t mean I want a plateful of that for dinner. 😉)

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